The Refurther Blog

Learn new skills to help you boost sales and conversions.

Featured Business : The Biker Nation

Featured Businesses


It was agonized for over a year, but when the decision was made to pull the plug on the lifestyle motorcycle magazine, USRiderNews, the owners had a plan they hoped would allow them to continue to earn a living in an industry they loved..  That plan was www.bikernation.biz   “We kn...

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The Most Important Business Metrics to Measure

Marketing


Drowning in Data One of the first things you realize when you start a business is how vital collecting data can be to making the right decisions about your company. You start measuring and analyzing anything and everything you can. Eventually you may become overwhelmed by data and have trouble seei...

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How to Create a Facebook Ads Lookalike Audience from Scratch

Marketing


What is a "Lookalike" Audience? Facebook collects a ton of data about its users. While this may seem a little scary from a user perspective, from an advertiser's perspective it is pure gold. If you're advertising on Facebook Ads, you can use a special type of audience called a "Lookalike" audience ...

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6 Tips for Creating High Converting Landing Pages

Conversion Optimization


What is a Landing Page? A landing page is any page from which a website visitors enters your site. This could be your homepage, a product page, or a page dedicated toward the user taking some sort of specific action like providing you with their contact information, making a purchase of a single pr...

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5 Shopify Apps that Boost Sales

Helpful Tools


Wouldn't it be nice to be able to wave a magic wand and start getting more sales from your online business? If you're using Shopify to sell online, there are a ton of apps to choose from in the App Store that can help you do just that. But which apps will actually help you make more money selling on...

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Top 8 Conversion Optimization Mistakes Website Owners Make

Conversion Optimization


Why aren't you getting as many sales as you'd hoped? Are you trying to convert more of your website visitors into paying customers? It's a pretty difficult thing to do. Sometimes you can make simple tweaks that make a big difference, other times you can spend a lot of time on something that do...

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